Problem

Gambling has become one of the most popular pastimes for people today. Whether it’s betting on your favourite football team, playing the slot machine at a local casino, or pulling the trigger in a risky round of Russian roulette, gambling never seems to lose its appeal. It’s easy to understand why people decide to take up gambling – who wouldn’t want to earn a few extra dollars without having to break a sweat? We could even explain why a person who has already hit the jackpot decides to play again; he’s likely riding on a high and obviously has a few extra bucks to spare. But how do we explain the behaviour of those persons who continue to gamble despite consistent losses? Most of us would take the position of famous comedian, W.C. Fields – “if at first you don’t succeed, try, try again. Then quit. No use being a damn fool about it.” Yet many gamblers who have suffered great losses refuse to quit. Instead of throwing in the figurative towel, they throw in more and more resources, hoping and praying for the elusive win. On the surface this might seem irrational, but there are several psychological reasons why some gamblers never seem to get enough. Five main reasons are explained below.

1. Partial reinforcement [showmyads]

This entry was posted in Abnormal Psychology, Cognitive Psychology and tagged availability heuristic, gambling, gambling addiction, loss aversion, newsnow, partial reinforcement on May 12, 2012 by K.

  • 'This kind of reward structure is termed a variable ratio reinforcement schedule, and underpins many forms of gambling,' say the authors, Aaron Drummond, from Massey's School of Psychology and James Sauer from the University of Tasmania's Department of Psychology.
  • And in a finding that offers insight into problem gambling, the brains of problem gamblers react more intensely to near-misses than casual gamblers do. The psychology behind this seems to be.

You don’t have to be a psychologist to know that reinforcement strengthens behaviour. Reinforcement may be provided on a continuous basis, such as when a child gets $1.00 every time he wins a game of Scrabble, or on a partial basis, as when a person wins at the slot machine after 6, 20, or 100 tries. As counter-intuitive as it may seem, behaviours tend to persist longer when they are partially rather than continuously reinforced, and this is a major reason why casinos are hardly ever out of business. People don’t expect to win every single time they gamble so when they encounter a loss or even a string of losses, it comes as no big surprise. It’s simply counted as part of the game. Nevertheless, gamblers do expect to be reinforced some of the time and it is this expectation, this belief that “I’ll get lucky next time” that motivates them to continue. They can never be sure which bet will produce rewards but they believe that if they play long enough their patience will eventually pay off…literally!

2. Availability heuristic

This describes the tendency of individuals to overestimate the probability of an occurrence simply because it comes readily to mind. Many people believe that plane crashes occur more frequently than they actually do, because such accidents usually receive extensive news coverage, and are therefore more easily recalled than say, car accidents. Cases of persons winning the lottery jackpot are also widely publicized, causing them to stand out in people’s minds. Gamblers might therefore overestimate the probability that they will experience similar winnings because they have vivid memories of these rare success stories. Even when the odds are against them, their faulty reasoning leads them to believe that they have a great chance to win.

3. Gambler’s fallacy

People often make the mistake of thinking that future events occurring in a random sequence will be influenced by past events. This error in thinking is very common among gamblers which explains how the phenomenon got its name. For example, if a person flips a coin 10 times and it comes up heads every time, he might reason that he will get tails on the next try because it is “overdue.” In reality, the probability of getting tails on the 11th try is still 50% – the same as it was on each of the previous 10 tries. The gambler’s fallacy might cause persons to continue investing in a game of chance even after suffering terrible losses, because they think they are “due” for a win.

4. Illusion of control

Although gambling activities are often directed solely by chance, many gamblers mistakenly believe that they have some amount of control over the outcome. Thus, they might blow on the dice before they throw or perform some other ritual before a game, assuming that such actions will increase their chances of winning. Since people are more likely to invest in an activity when they believe they can influence the results, the illusion of control actually encourages gamblers to persist in their efforts. As Moghaddam & Studer (1998) explain:

Chance will work in the gambler’s favor once in a while, and if success comes early then the illusion of control will be even more firmly entrenched. If gamblers start with some wins, then their estimates of their ability to beat the odds become even more inflated, often surviving a long string of losses” (p. 2).

Psychology Behind Problem Gambling Winnings

5. Loss aversion

This refers to the fact that people are usually more sensitive to losses than to gains of equal value. In other words, the pain an individual feels over losing $100 will likely be greater than the pleasure he feels over gaining that same amount of money. As such, a person might go through more trouble to collect money owed to him than to try to win a prize of equal worth. After experiencing a string of losses, a gambler might continue to invest time and money beyond a reasonable limit, not because the potential gain is especially appealing but because the pain of past losses is agonizing. Even when gamblers are aware that they cannot possible win back all that they have lost, they often persist in desperate attempts to recover at least some of their losses.

Reference

Moghaddam, F. M., & Studer, C. (1998). Illusions of control: Striving for control in our person and professional lives. Westport, CT: Praeger Publishers.

Photo courtesy of Stuart Miles / FreeDigitalPhotos.net

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When Shirley was in her mid-20s she and some friends road-tripped to Las Vegas on a lark. That was the first time she gambled. Around a decade later, while working as an attorney on the East Coast, she would occasionally sojourn in Atlantic City. By her late 40s, however, she was skipping work four times a week to visit newly opened casinos in Connecticut. She played blackjack almost exclusively, often risking thousands of dollars each round—then scrounging under her car seat for 35 cents to pay the toll on the way home. Ultimately, Shirley bet every dime she earned and maxed out multiple credit cards. “I wanted to gamble all the time,” she says. “I loved it—I loved that high I felt.”

In 2001 the law intervened. Shirley was convicted of stealing a great deal of money from her clients and spent two years in prison. Along the way she started attending Gamblers Anonymous meetings, seeing a therapist and remaking her life. “I realized I had become addicted,” she says. “It took me a long time to say I was an addict, but I was, just like any other.”

Ten years ago the idea that someone could become addicted to a habit like gambling the way a person gets hooked on a drug was controversial. Back then, Shirley's counselors never told her she was an addict; she decided that for herself. Now researchers agree that in some cases gambling is a true addiction.

In the past, the psychiatric community generally regarded pathological gambling as more of a compulsion than an addiction—a behavior primarily motivated by the need to relieve anxiety rather than a craving for intense pleasure. In the 1980s, while updating the Diagnostic and Statistical Manual of Mental Disorders (DSM), the American Psychiatric Association (APA) officially classified pathological gambling as an impulse-control disorder—a fuzzy label for a group of somewhat related illnesses that, at the time, included kleptomania, pyromania and trichotillomania (hairpulling). In what has come to be regarded as a landmark decision, the association moved pathological gambling to the addictions chapter in the manual's latest edition, the DSM-5, published this past May. The decision, which followed 15 years of deliberation, reflects a new understanding of the biology underlying addiction and has already changed the way psychiatrists help people who cannot stop gambling.

More effective treatment is increasingly necessary because gambling is more acceptable and accessible than ever before. Four in five Americans say they have gambled at least once in their lives. With the exception of Hawaii and Utah, every state in the country offers some form of legalized gambling. And today you do not even need to leave your house to gamble—all you need is an Internet connection or a phone. Various surveys have determined that around two million people in the U.S. are addicted to gambling, and for as many as 20 million citizens the habit seriously interferes with work and social life.

Two of a Kind

The APA based its decision on numerous recent studies in psychology, neuroscience and genetics demonstrating that gambling and drug addiction are far more similar than previously realized. Research in the past two decades has dramatically improved neuroscientists' working model of how the brain changes as an addiction develops. In the middle of our cranium, a series of circuits known as the reward system links various scattered brain regions involved in memory, movement, pleasure and motivation. When we engage in an activity that keeps us alive or helps us pass on our genes, neurons in the reward system squirt out a chemical messenger called dopamine, giving us a little wave of satisfaction and encouraging us to make a habit of enjoying hearty meals and romps in the sack. When stimulated by amphetamine, cocaine or other addictive drugs, the reward system disperses up to 10 times more dopamine than usual.

Continuous use of such drugs robs them of their power to induce euphoria. Addictive substances keep the brain so awash in dopamine that it eventually adapts by producing less of the molecule and becoming less responsive to its effects. As a consequence, addicts build up a tolerance to a drug, needing larger and larger amounts to get high. In severe addiction, people also go through withdrawal—they feel physically ill, cannot sleep and shake uncontrollably—if their brain is deprived of a dopamine-stimulating substance for too long. At the same time, neural pathways connecting the reward circuit to the prefrontal cortex weaken. Resting just above and behind the eyes, the prefrontal cortex helps people tame impulses. In other words, the more an addict uses a drug, the harder it becomes to stop.

Research to date shows that pathological gamblers and drug addicts share many of the same genetic predispositions for impulsivity and reward seeking. Just as substance addicts require increasingly strong hits to get high, compulsive gamblers pursue ever riskier ventures. Likewise, both drug addicts and problem gamblers endure symptoms of withdrawal when separated from the chemical or thrill they desire. And a few studies suggest that some people are especially vulnerable to both drug addiction and compulsive gambling because their reward circuitry is inherently underactive—which may partially explain why they seek big thrills in the first place.

Even more compelling, neuroscientists have learned that drugs and gambling alter many of the same brain circuits in similar ways. These insights come from studies of blood flow and electrical activity in people's brains as they complete various tasks on computers that either mimic casino games or test their impulse control. In some experiments, virtual cards selected from different decks earn or lose a player money; other tasks challenge someone to respond quickly to certain images that flash on a screen but not to react to others.

A 2005 German study using such a card game suggests problem gamblers—like drug addicts—have lost sensitivity to their high: when winning, subjects had lower than typical electrical activity in a key region of the brain's reward system. In a 2003 study at Yale University and a 2012 study at the University of Amsterdam, pathological gamblers taking tests that measured their impulsivity had unusually low levels of electrical activity in prefrontal brain regions that help people assess risks and suppress instincts. Drug addicts also often have a listless prefrontal cortex.

Further evidence that gambling and drugs change the brain in similar ways surfaced in an unexpected group of people: those with the neurodegenerative disorder Parkinson's disease. Characterized by muscle stiffness and tremors, Parkinson's is caused by the death of dopamine-producing neurons in a section of the midbrain. Over the decades researchers noticed that a remarkably high number of Parkinson's patients—between 2 and 7 percent—are compulsive gamblers. Treatment for one disorder most likely contributes to another. To ease symptoms of Parkinson's, some patients take levodopa and other drugs that increase dopamine levels. Researchers think that in some cases the resulting chemical influx modifies the brain in a way that makes risks and rewards—say, those in a game of poker—more appealing and rash decisions more difficult to resist.

A new understanding of compulsive gambling has also helped scientists redefine addiction itself. Whereas experts used to think of addiction as dependency on a chemical, they now define it as repeatedly pursuing a rewarding experience despite serious repercussions. That experience could be the high of cocaine or heroin or the thrill of doubling one's money at the casino. “The past idea was that you need to ingest a drug that changes neurochemistry in the brain to get addicted, but we now know that just about anything we do alters the brain,” says Timothy Fong, a psychiatrist and addiction expert at the University of California, Los Angeles. “It makes sense that some highly rewarding behaviors, like gambling, can cause dramatic [physical] changes, too.”

Gaming the System

Redefining compulsive gambling as an addiction is not mere semantics: therapists have already found that pathological gamblers respond much better to medication and therapy typically used for addictions rather than strategies for taming compulsions such as trichotillomania. For reasons that remain unclear, certain antidepressants alleviate the symptoms of some impulse-control disorders; they have never worked as well for pathological gambling, however. Medications used to treat substance addictions have proved much more effective. Opioid antagonists, such as naltrexone, indirectly inhibit brain cells from producing dopamine, thereby reducing cravings.

Psychology Behind Problem Gambling Definition

Dozens of studies confirm that another effective treatment for addiction is cognitive-behavior therapy, which teaches people to resist unwanted thoughts and habits. Gambling addicts may, for example, learn to confront irrational beliefs, namely the notion that a string of losses or a near miss—such as two out of three cherries on a slot machine—signals an imminent win.

Unfortunately, researchers estimate that more than 80 percent of gambling addicts never seek treatment in the first place. And of those who do, up to 75 percent return to the gaming halls, making prevention all the more important. Around the U.S.—particularly in California—casinos are taking gambling addiction seriously. Marc Lefkowitz of the California Council on Problem Gambling regularly trains casino managers and employees to keep an eye out for worrisome trends, such as customers who spend increasing amounts of time and money gambling. He urges casinos to give gamblers the option to voluntarily ban themselves and to prominently display brochures about Gamblers Anonymous and other treatment options near ATM machines and pay phones. A gambling addict may be a huge source of revenue for a casino at first, but many end up owing massive debts they cannot pay.

Psychology Behind Problem Gambling Addiction

Shirley, now 60, currently works as a peer counselor in a treatment program for gambling addicts. “I'm not against gambling,” she says. “For most people it's expensive entertainment. But for some people it's a dangerous product. I want people to understand that you really can get addicted. I'd like to see every casino out there take responsibility.”